Current – One of the biggest issues people have when they have a blog is continuing to post. It is important that you are posting on a regular basis, no one wants to come to your blog in May and see that you have not updated since January. It does not look good for your or whatever you are promoting. A great tool to help you with this is a scheduler, which most blog platforms have for you to use.
Content – You have to keep your content relevant and fresh. When you are making a post in April, it shouldn’t be about Christmas, unless you are talking about something like crafts and people need a bit of time to make their creations.